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Stop The Flow

Campaign Type

Integrated Campaign

Date

Spring / 2022

Brand

Finish (Reckitt)

Agency

Havas İstanbul

Awards

Crystal Apple (Grand Prix x1, Crystal x1, Silver x1)

To save our life source, water, collective action creates an immense impact. The commercial video dynamically and aesthetically displays the collective action we've made over the years and calls on those in doubt to join.

The campaign continues with a multi-channel and unorthodox approach to story-building and storytelling, featuring a pre-news show, a weather forecast hack, ambient outdoor elements and more.