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Water Is My Legacy

Campaing Type

Integrated Campaign

Date

Autumn / 2022

Brand

Finish (Reckitt)

Agency

Havas İstanbul

Awards

Felis x4

The follow-up campaign of Too Close To Home features Turkish super celebrity Kıvanç Tatlıtuğ in the future at Salt Lake, a place at risk of drought and losing its flamingo habitat. He spends a day with his child, enjoying the water he left behind as his legacy.

The campaign continues with a multi-channel, unorthodox approach to story-building and storytelling, as seen in the case video.